Focus Lab EditorsinFocus LabVerbal Branding: Why It’s The Right Time, Even When Everything Else Isn’tThere’s no business, organization, or initiative that hasn’t been touched by the pandemic. And few customers, users, and partners who…Nov 2, 2020Nov 2, 2020
Focus Lab EditorsinFocus LabYour Brand Walks Into a BarYour brand walks into a bar as a living, breathing human being. Is it reserved or gregarious? Old-fashioned or modern? Wearing a golf…May 19, 2020May 19, 2020
Focus Lab EditorsinFocus LabThe Truth About Positioning and MessagingOccasionally, a Chili Cook Off inspires reflection into brand messaging and positioning. This is one of those times. Are they the same…Mar 25, 2020Mar 25, 2020